Privacy Policy

At, we take your privacy very seriously. We process your personal data in accordance with applicable legislation. This policy describes how we collect and process your personal data. In addition, it describes your rights vis-à-vis us and how you can exercise your rights.


You may directly or indirectly provide us with information about yourself in a number of ways, such as when you visit us online, make purchases directly from us or through one of our retailers.

In order for us to provide our services, we need to collect information about you.
The information is provided or obtained directly from you as a customer or if you visit one of our websites.
We may also collect information from third parties. The information that may be collected is:

Personal and contact information, Payment information, Financial information, Communications between you and, Behavioural and geolocation information when visiting our websites.


In order to offer you Klarna's payment methods, we may share your personal data in the form of contact details and order information with Klarna, in order for Klarna to assess your eligibility for the payment methods, and to customise them for you. Your personal data that is shared is processed in accordance with Klarna's own data protection information.



Processing of personal data may take place at partners to the extent necessary for the performance of our obligations to you.
Your information may be transferred or shared with third parties.
In such cases, we will take steps to ensure that your personal data is handled in accordance with applicable law.
We may transfer to, or share your information with, the following third parties:

Authorities - may disclose necessary information to authorities such as the Police, the Swedish Tax Agency or other authorities if we are required to do so by law or if you have consented to us doing so.

We will not sell your personal data to third parties unless we have your consent to do so.


Personal data will be kept only for as long as necessary to fulfil the purposes for which it was collected or to comply with obligations under applicable laws and regulations.



Individuals have the right to obtain information about what personal data processes about them for an administrative fee of SEK 50. The request for such a register extract must be made in writing and be signed by the applicant and contain information about name and social security number. The register extract will then be sent to the registered address. You also have the right to request deletion of your personal data in cases where they are no longer necessary for the purpose for which they were collected and where there are no legal obligations that prevent the deletion of the data. For more instructions on how administratively assists you with these rights, please contact our customer service at



This policy may be updated from time to time. The latest version is available at this URL.

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